Improving value-based care through data-driven insights: Lessons from two senior medical directors

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It’s clear that rewarding providers for value, not volume, of services reduces unnecessary and costly care, but transitioning from the traditional fee-for-service model is challenging. Providers respond best to a transparent, data-driven approach in which “value” is clearly and objectively defined. But how can health plans achieve this?

Watch our on-demand webinar featuring Florida Blue Medicare’s Dr. Paul Kaplan, senior medical director, and Dr. Cupid Gascon, senior medical director for innovation and clinical transformation, as they offer practical steps for driving effective alternative payment models such as value-based care. You’ll learn how they:

  • Align with primary care providers on education and referral efficiency
  • Use data in their collaborative relationships with providers to achieve Medicare Advantage membership growth
  • Implement a successful value-based care strategy that goes beyond quality, utilization, and cost

Cotiviti value-based care leaders Mary Srinivas and Ryan Melander will also explain how plans can put data into action and incentivize behavior changes in providers.   




Paul Kaplan, MD, MBA
Senior Medical Director, Florida Blue Medicare




Dr. Cupid Gascon
Senior Medical Director for Innovation and Clinical Transformation, Florida Blue Medicare




Mary Srinivas, MHA
Senior Program Manager, Consulting, Cotiviti, Inc.




Ryan Melander, MBA
Leader, Network Intelligence Strategic Consulting, Cotiviti, Inc.